Equipped with GPS location data
Unprecedented GIS
(Geospatial Information System)

Function Overview

Primary traffic line analysis
Traffic population analysis
Single-point analysis dashboard
3 Analysis of places of
residence of visitors to a point
Optional batch aggregation function

It allows narrowing down the flow of people (traffic line) for each road within the area around stores and facilities by direction or gender/age to visualize on a map.

Traffic volume in the area is aggregated for each road, by weekday/holiday, time of day, gender/age, and means of transportation (car, walking). It allows the visualization of traffic volume on a road-by-road basis.

It allows analysis and display of information on visitors to stores/facilities set arbitrarily, from the viewpoints of "visitor trend by day of the week", "repeater percentage and breakdown", and "time series transition".

The estimated places of residence of visitors to up to 3 facilities (points) set arbitrarily are displayed on one screen. It will clarify the trade area and sphere of influence.

The number of visitors to the facility and the number of people staying in the surrounding area are aggregated for multiple points (paid option). It will greatly improve the efficiency of store sales factor analysis.

Any industry sector,
It is used in a wide range of situations.

Usage scenarios by

  • Manufacture & Wholesale

    For the policy planning of each store based on the analysis.

  • Retail, Food & Beverage,
    and Services

    For the effective trade area analysis when opening a new store.

  • Finance

    As a support material for the development of member stores.

  • Advertising agency

    For the implementation of appropriate measures to attract customers to the store.

  • Real estate & Development

    For simpler measures to add values.

  • Government & Municipalities

    To figure out people’s movement in case of emergency or disaster with the fixed-point human flow analysis.

Usage scenarios by

  • Opening a store

    For the planning of store-opening strategy and sales forecast when opening a new store.

  • Store policy planning

    To figure out the demand for the store based on the composition and dominant age group of the population.

  • Sales promotion in the area

    To optimize the promotional ROI (cost-effectiveness).

  • Competitor analysis

    To measure the number of visitors by store for each subregion.

  • Demographic survey

    For people-flow analysis based on the number of stayers/passers-by, visitor attributes, and primary traffic lines, etc.

  • Business climate analysis

    For the aggregation of the data for the entire nation dating back to a few days at a fine granularity.

Advantages of introduction

  • Superior GPS data

    The system utilises KDDI's high-quality, highly reliable location big data and holds data from the most recent few days
    to several years ago. Location information is collected in narrow mesh units of a minimum of two minutes
    and a minimum of 10 meters, enabling facility-by-facility analysis.

    • Always possible to
      analyze with fresh data. (Census every five years)

      • Analysis of the resident population as well as the resident population, e.g. from census data, is possible.

      • Always fresh data (latest 3 days ago) available for analysis (census is every 5 years).

      • Movement dynamics can also be analysed (population passing by road and by means of travel).

    • Different from any
      other location data

      • Location information is GPS-based rather than base-station-based, allowing analysis on a narrow mesh (125 m).

      • Traffic analysis on a road-by-road basis is also possible.

    • Possible to analyze
      with reliable attributes based on
      au communication
      service contract information

      • It is difficult to attribute with location data derived from smartphone apps; Can be analysed with reliable attributes based on au telecom service contract information.

  • Unlimited use at
    a fixed price without
    worrying about costs

    The system enables exploratory analysis, as detailed human flow analysis can be carried out for a fixed fee.
    It is supported by the fact that trial-and-error analysis can be carried out until satisfactory data is obtained,
    without worrying about costs.

  • Intuitive and easy
    to understand
    analysis results

    Easy to operate, no manual required, speedy extraction of analysis data.
    It is also possible to extract CSV data and output Excel reports.

Case study

  • TORIDOLL Holdings Corporation.

    Retail, Food & Beverage, and Services

  • Seven & i Create Link Co., Ltd.

    Real estate & Development

  • Mitsui Fudosan Co., Ltd.




  • Tochigi Prefectural Office

    Government & Municipalities