KDDI Location Analyzer

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Figure out the places, attributes, and number of peopleKDDI Location Analyzer

Acquire GPS location information from users' mobile phone terminals and convert it into data

iconWhat is KDDI Location Analyzer?

It is an unprecedented GIS (Geographic Information System) with GPS location information data, a self-analysis tool to analyze trading areas, visitors, or trends per time of day, using attribute data such as gender, age (correct data rather than the estimate), residence, work, and town visits to enable a fresh area marketing.

iconFunction Overview

What you can do with KDDI Location Analyzer

There are the following problems in previous area marketing in general.

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Data is not fresh
Official statistical data generally used in area marketing, such as the census, is updated every five years.
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Impossible to figure out people's movements
There is virtually no comprehensive data on such as traffic lines and the number of people per time of day. In order to evaluate such information, there is no choice but to conduct field surveys by humans.
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Difficult to figure out the facility visitors
Only a limited number of companies have customer information, including their addresses, making it difficult to know about the visitors to competing facilities.

KDDI Location Analyzer can solve these problems!

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Data is fresh
It enables the survey on the staying population by subregion (125m mesh, town, village, district, etc.) on a daily or hourly basis.
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Possible to figure out people's movements
It enables the survey on motorists and pedestrians per road on a daily or hourly basis.
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Possible to figure out the places of residence of visitors to your facility
It also enables the survey on the places of residence of visitors to competing facilities.

iconFeatures

KDDI's location information data

It is the location information big data of au smartphones, which uses only the user data agreed upon individually and explicitly. By linking the subscriber’s’ attributes to this location data, it allows the analysis of gender, age group, etc. Also, the highly accurate GPS location data enables precise and detailed analysis.

* The location information big data refers to the location and attribute (gender, age group) information acquired by KDDI with the consent of au smartphone users and processed into a format impossible to work out the subject of such information.

KDDI's location information data

Using KDDI's location information data

Superiority over general GIS data and differences from official statistical data

Superiority over general GIS data and differences from official statistical data

It allows the analysis not only of the resident population like the census but also of the transient population.
You can always analyze with (monthly) fresh data (compared to the census conducted every 5 years).
It also allows the analysis of mobility dynamics (traffic population by road or means of transportation).

Differences from other location information data

Differences from other location information data

Since the location information is GPS-based rather than base station-based, it enables the analysis with a narrow area mesh (125 m). It also allows traffic analysis by road.

Difference from data derived from smartphone apps

Difference from data derived from smartphone apps

It is difficult to add attributes to the location information obtained from the smartphone apps. However, it allows the analysis with accurate attributes based on the subscriber information declared in the application form for the subscription to au communication services.

iconMain functions

Primary traffic line analysis
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01. Primary traffic line analysis

It allows narrowing down the flow of people (traffic line) for each road within the area around stores and facilities by direction or gender/age to visualize on a map.

Traffic population analysis
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02. Traffic population analysis

Traffic volume in the area is aggregated for each road, by weekday/holiday, time of day, gender/age, and means of transportation (car, walking). It allows the visualization of traffic volume on a road-by-road basis.

Single-point analysis dashboard
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03. Single-point analysis dashboard

It allows analysis and display of information on visitors to stores/facilities set arbitrarily, from the viewpoints of "visitor trend by day of the week", "repeater percentage and breakdown", and "time series transition".

3 Analysis of places of residence of visitors to a point
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04. 3 Analysis of places of residence of visitors to a point

The estimated places of residence of visitors to up to 3 facilities (points) set arbitrarily are displayed on one screen. It will clarify the trade area and sphere of influence.

Optional batch aggregation function
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05. Optional batch aggregation function

The number of visitors to the facility and the number of people staying in the surrounding area are aggregated for multiple points (paid option). It will greatly improve the efficiency of store sales factor analysis.

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Usage scenarios by industry

Manufacture & Wholesale

Manufacture & Wholesale

For the policy planning of each store based on the analysis.

Retail, Food & Beverage, and Services

Retail, Food & Beverage, and Services

For the effective trade area analysis when opening a new store.

Finance

Finance

As a support material for the development of member stores.

Advertising agency

Advertising agency

For the implementation of appropriate measures to attract customers to the store.

Real estate & Development

Real estate & Development

For simpler measures to add values.

Government & Municipalities

Government & Municipalities

To figure out people’s movement in case of emergency or disaster with the fixed-point human flow analysis.

Usage scenarios by application

Opening a store

Opening a store

For the planning of store-opening strategy and sales forecast when opening a new store.

Store policy planning

Store policy planning

To figure out the demand for the store based on the composition and dominant age group of the population.

Sales promotion in the area

Sales promotion in the area

To optimize the promotional ROI (cost-effectiveness).

Competitor analysis

Competitor analysis

To measure the number of visitors by store for each subregion.

Demographic survey

Demographic survey

For people-flow analysis based on the number of stayers/passers-by, visitor attributes, and primary traffic lines, etc.

Business climate analysis

Business climate analysis

For the aggregation of the data for the entire nation dating back to a few days at a fine granularity.

iconCase study

Retail, Food & Beverage, and Services

TORIDOLL Holdings Corporation.

TORIDOLL Holdings Corporation.

For more accurate sales forecasting by figuring out the current situation of the town objectively and precisely, even in rapidly changing areas.

Real estate & Development

Seven & i Create Link Co., Ltd.

Seven & i Create Link Co., Ltd.

The DX in research marketing has streamlined conventional store-visit surveys and enabled the analysis of competing facilities.

Construction

Mitsui Fudosan Co., Ltd.

Mitsui Fudosan Co., Ltd.

KDDI Location Analyzer has been used to measure the effectiveness of area management activities of major composite facilities.

Advertising

ORIKOMI SERVICE Co., Ltd.

ORIKOMI SERVICE Co., Ltd.

The use of dynamic data at its will has enabled more realistic proposals to clients.

Government & Municipalities

Tochigi Prefectural Office

Tochigi Prefectural Office

The analysis of the number, attributes, and behaviors of tourists has enabled effective measures for tourism promotion.